Targeting Your Target Customer
One of the biggest mistakes people make with their marketing plans is failing to think about their target customer. The key to marketing well is to focus your efforts, whether or digitally or physically, on your target customer. In today's edition of Monday Marketing, I want to give two ways to identify and target your target customer.
#1) MAKE A BIO FOR YOUR TARGET CUSTOMER.
An easy way to market well to your target customer is to make a bio for them. Create a character! For example, if I have a clothing line for teenage girls, then my target customer bio might sound something like this:
"This is Nikki. She's 16, active on Pinterest, Instagram, and TikTok, and loves photography. She enjoys going to the beach and traveling with her friends and family, etc."
You get the point. All in all, doing this exercise on the front end will help you get in the brain of your target customer and create marketing content that appeals to them, not you.
#2) interview your target customer.
This is an easy step that is often overlooked. Find someone in your circle of friends and family that fits the description of your target customer and interview them! Let them know what your business is, what you're offering, why you're doing it, and how you hope to add value. Then, ask them if it appeals to them, and if so, then why. This will help you learn a few things:
- If you have the right target customer for your product,
- If you have the wrong product for the right target customer,
- If you need to shift gears and focus on a new/different product or service.
All in all, you'll get answers from the market on what you should do and what you shouldn't do. This isn't the time to be stubborn, but to be teachable! Market to what the customers and clients are saying, not what you want them to say. That's the key to marketing well to your target customer.
I hope that was helpful in some way! Best of wishes to you in your marketing efforts this week. Matt Robinson, signing off.